Introduction:
The central node of my web presence was my blog “Cassie’s Wonderland” and the joining nodes were Delicious, Flickr and Twitter. The main theme was book critic and the purpose of the presence was to give people feedback on popular literature and the ability to interact and participate in literature debates with those who also enjoyed reading. I have achieved this by giving users the ability to get both a visual and textual idea of the literature that I have discussed and multiple avenues to discuss and debate.
Web 2.0 Tools:
If it were not for the World Wide Web the construction of my web presence would not have been possible. The World Wide Web is an “information super highway” and is optimal for the construction and connection of my web presence. I connected my three nodes to my central node and users were able to share and comment on content within my web presence through protocols such as: HTTP, HTML, TCP, URL and FTP.HTTP stands for hypertext transfer protocol and was used to understand the hypertext documents. HTML stands for hypertext mark-up language and was used to construct my hypertext document.TCP stands for transfer control protocol and allows for the transfer of information through the network. URL stands for the universal resource locator and tells users how to communicate on the World Wide Web and FTP enables file transfer in the network. By using all these protocols for the World Wide Web I constructed my web presence and shared information with users who were then able to share more information with me and comment on my web presence(2008, We knew the web was big).
However Web 2.0 tools have really enabled me to create the essence of my web presence. The applications allowed me to create my blog and connecting nodes. Due to its interactive capabilities users were able to comment on the information they read in my blog and external nodes. Large numbers of users can read and comment at any time and they can subscribe to the RSS feed of my blog and follow me without even being on my actual page. There are 6 key components of Web 2.0 most of which I have made use of in my web presence: search, links, authoring, tags, extension’s and signals. Search, allows users to find what information or application they are looking for on the World Wide Web. Users can generate their own links to certain pages or between multiple social networking sites. Multiple users can contribute to any one piece of information on the web and through tags they can highlight subjects to which they find interesting. Through extensions we are able to interpret user preferences on the World Wide Web and there are signals which enable users to view new and upcoming content. Web 2.0 has turned society into a ‘participatory culture’ and the idea of simply going to a web page and viewing its information has transformed into something more participatory and influential to the way we communication and share content on the web (2006,Best).
Central Node:
When choosing the layout for my central node I wanted the main focus to be the review so I made it the central object for my blog. Users had to understand furthermost the reason for my starting this blog and its main purpose and function so I put the about me section at the top of the blog. Of course they had to know the name of my blog so that went at the very top. To the right of my blog I had recent posts, so it was easy for users to navigate and find what they wanted to read on my blog. Below that I had a “Find Me” section where I posted all the links to my other nodes. At the bottom of the column I had the blog archive so that if users needed to located specific blogs it was still easy to navigate. Then at the bottom I have my followers list, this is the least interesting part of my blog so it belongs at the bottom where least important information is. At the bottom of my blog I have the home page link so as soon as people finish reading the blog they can go back to the home page. And of course the website attributes at the bottom of the page because it is the part of the blog that no user is going to take the time to read. Being a book critic theme I had free rein on colour and text choice. I chose a background layout of scribbled pictures because it represented imagination, the centre point of literature. The heading text represents typewrite writing, which is what the first authors wrote in. The text had to be clear and precise so that readers could understand it. I used purple as the main colour theme because it is neutral; it doesn’t make the page seem dominated by either female or male characteristics. All these elements make my blog seem inviting and the perfect forum for literary discussion. I chose a blog because of the ease of publication, I was able to blog my thoughts fast and efficiently and I was able to host it anywhere on the world wide web and with the Blogger website I was able to set up a blog quickly and make it look professional and suite the main theme of my web presence (2008, state of the blogosphere). As well as this a blog provided the necessary security protection of my online identity and I could choose what information I did and did not want displayed.
Twitter, Delicious and Flickr:
Through my blog users could comment on each post and discuss what they thought of the book I had just reviewed. Through Twitter they can communicate with me and follow the authors and book distribution companies. Through Delicious I shared more background information about both the book and the author which could lead to further discussion on both the context and construction of each book. Lastly through Flickr I shared images of the book covers, authors and characters of the book if they were regenerated in movies. I ended up linking my bookmarks to twitter as well so that users could follow the new bookmarks I found on Delicious on their own Twitter pages. Through Flickr I encouraged users to share their favourite book covers as well creating a visual imagery of the books that I was reviewing. I ended up asking users to post a link to an image of their favourite book cover of a particular book as well this it would lead to further debate about the appropriate cover for the book I had just reviewed. Through my web presence users can share their online identities through their love of books, the main focus of web presence encompassed the creation of a forum for literature appreciation (2008, Cox). Through fair dealing I was able to tag certain photos within specific galleries on Flickr, so for each book that I review a created a gallery which I then added images that related to that book and its author. Under Fair Dealing I was using these images for criticism and review as well as research and study therefore I voided copyright issues (2007, Privacy and Social Networks).
I chose these nodes because they are a part of popular culture therefore it would attract users to my blog. My blog as a form of self expression, users could say whether or not they liked the book I reviewed, whether they disagreed with comments I had made etc. My web presence generated a social media river for users, it says that each user has a profound appreciation of literature and they enjoy participating in literary debate. Through tagging bookmarks on Delicious and Twitter or photos on Flickr users show that part of their identity is their appreciation for books (Helmond 2010).
Problems and Issues:
The main problem I had was using Twitter, other than that it was making sure I didn’t breach copyright with the images I posted and linking my nodes to my central node effectively. The social networking site Twitter had many functional problems while I was creating my account. When I went to upload a profile picture the option was missing and I had to go to the help centre and post a complaint. Then when I was creating lists for my individual books, the lists keep malfunctioning and not updating when I added new links. In the future I would take out the Twitter node and change it for a Facebook account dedicated to my book review because I use a Facebook account regularly and hardly ever have half the difficulty updating a profile picture or creating a group. Another problem was linking my external nodes to my central node, after linking it and testing it a few times I got it though, trial and error is what solved this problem for me.
Conclusion:
I think my web presence was effective in communicating the theme however it did not collect any users yet. Perhaps this is because people haven’t found my blog yet, but never the less it does not deter whether or not my web presence was effective. Through creating this web presence I have developed a better understanding of having an online identity and how I can use the web 2.0 tools to communicate, collaborate and share content on the World Wide Web.
References:
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Available:http://www.tamaleaver.net/2007/03/11/its-a-small-world-after-all-from-wireds-minifesto-to-the-twitterati/
Available:http://www.tamaleaver.net/2007/03/11/its-a-small-world-after-all-from-wireds-minifesto-to-the-twitterati/
- Anne Helmond (2010) ' Identity 2.0: Constructing identity with cultural software.' Anne Helmond. New Media Research Blog. Available: http://www.annehelmond.nl/wordpress/wp-content/uploads//2010/01/helmond_identity20_dmiconference.pdf
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from http://www.youtube.com/watch?v=ddO9idmax0o.
from http://www.youtube.com/watch?v=ddO9idmax0o.